Willy Chavarria and Kendrick Lamar just dropped a fire limited-edition capsule collection with the NFL, and it’s all in celebration of Kendrick’s upcoming Super Bowl halftime performance.
This isn’t the first time these two creative powerhouses teamed up. Back in 2023, Chavarria designed Lamar’s custom festival fits, but this collab hits differently. It’s not just about clothes—it’s about culture and empowerment and paying homage to their shared California roots.
Chavarria explained the vibe perfectly: “Teaming up with Kendrick’s pgLang and the NFL felt natural. The Super Bowl is like an annual holiday for so many of us—gearing up, watching the game, it’s familiar. And Kendrick? His voice is monumental for brown and Black empowerment, and his LA heart shines through everything he does. This collab was super personal, from the fits to the overall vibe. Working with Kendrick is a big cultural moment for both of us. We’re all about representing our people with intention and love.”
The capsule is a perfect mix of street and sporty, featuring a high-end bomber jacket, gym shorts, hoodies, t-shirts and more. Every piece reflects their shared vision of style and storytelling, while proceeds from the collection support those impacted by the devastating LA fires—a meaningful way to give back to their home state.
Mark your calendars: the collection officially drops on Wednesday, January 29, at 9 a.m. PT. You can cop the exclusive “g. National” bomber jacket on Chavarria’s site or the practice jersey at Mitchell & Ness. The rest of the lineup—hoodies, tees, and shorts—will be available at noon on NFLShop.com and Fanatics.com.
Don’t miss your chance to own a piece of this iconic collab—it’s way more than just merch; it’s a movement.
