In a major career move, Keke “Keep a Job” Palmer has added another impressive title to her ever-growing list of accomplishments: chief brand officer of Creme of Nature. Known for her “Big Boss” energy and multifaceted talents in entertainment, Palmer’s new role marks a historic moment as she becomes the first-ever chief brand officer for the iconic haircare brand. This partnership, however, is more than just a typical brand ambassadorship. It’s a full-fledged business collaboration where Palmer is stepping into the boardroom, bringing her leadership and creativity to the forefront.
Reflecting on how the collaboration came about, Keke shared that the opportunity was truly an honor. “You honestly don’t really hear about these kinds of positions to even try to audition for them,” she explained. “It came as an actual business collaboration, and for me, it’s such a great fit. I’ve been the CMO-CEO of the Keke Palmer brand for a while now, so for Creme of Nature to see that and want me in this role—it’s a major honor.”
Palmer’s excitement stems from being involved behind the scenes, shaping the brand in a meaningful way. “When they told me I could really be involved, not just as an on-camera spokesperson but in decisions that matter, I knew this was the place for me,” she said. “I want to ensure that if my name is on it and I’m the real CBO, I’m genuinely adding value.” This next chapter in Palmer’s career represents not only a milestone in her professional journey but also her growing influence in business and beauty.
As someone who wears many hats—actress, singer, producer, author—Palmer views this role as another way to inspire young women and entrepreneurs. “In my book, I talk about how there’s no easy way to success,” Palmer said. “I want to change the perception of what it means to be an entrepreneur. It doesn’t mean you start out as a billionaire; it means you wear many hats and get the job done. I hope to encourage others to understand that there’s no ceiling. As long as you’re focused and know you are the business, there’s no limit to what you can achieve.”
Keke Palmer’s partnership with Creme of Nature isn’t just about selling products; it’s about empowering a generation. Her influence goes far beyond beauty—it’s about uplifting young women, showing them that they, too, can be multifaceted leaders in any industry they choose to pursue.
When it comes to her favorite products, Palmer keeps it real, sharing her go-to picks from the Creme of Nature line. “I used the Perfect Edges gel, and of course, the shampoo and conditioner to prep the hair. For styling, I set my flexi rods with their products. And the shine spray? It’s just perfect for keeping everything moisturized and looking sleek.”
Keke Palmer’s new role as the chief brand officer of Creme of Nature signals a new era for the brand, where authenticity, business acumen and cultural influence intersect. With her in the driver’s seat, there’s no doubt that she’ll continue to inspire, elevate, and transform the beauty landscape.
