This week’s beauty launches are all about transformation and empowerment, with brands unveiling products designed to elevate everyday routines into moments of self-expression and self-care. From Cécred’s sleek new hair tools that turn styling into an art form to Fenty Skin’s Cherry Dub Cleanser, which refreshes and refines for a flawless glow, innovation is at the forefront. DIBS Beauty’s Jam Jam Lip Melt and r.e.m. beauty’s Dreamglow Highlight Serum bring the perfect balance of nourishment and radiance, proving that skincare and makeup can work hand in hand. Meanwhile, Victoria Beckham Beauty’s Eye Wardrobe reinvents the smoky eye with precision and versatility, and Mary Kay’s lengthening mascara ensures bold, fluttery lashes that last all day. Fragrance lovers can indulge in the sultry, garden-gone-wild world of Jean Paul Gaultier or embrace individuality with Billie Eilish’s new scent, Your Turn. Whether it’s skincare, makeup or fragrance, this week’s launches encourage beauty lovers to step into their power and embrace their glow.
Cécred
Cécred is redefining haircare with tools designed to support the foundation of healthy hair for all. On February 5th, the brand is launching its highly anticipated Tools Collection, bringing sophistication and artistry to everyday essentials. With a sleek design aesthetic, these tools—Rake Comb, Parting Tail Comb, Vented Paddle Brush and Wide Tooth Comb—are crafted to elevate your hair care routine from ordinary to transformational.
r.e.m. beauty
Dreamglow Highlight Serum is the secret to achieving a radiant, lit-from-within complexion. Infused with crystal-like pigments, peptides and hyaluronic acid, this serum enhances the skin’s natural glow while boosting hydration. Available in three luminous shades—Goddess for warmth, Aura for an iridescent glow, and Honeypot for all-over radiance—it can be worn alone or under foundation for a high-glam finish.
Fenty Skin
This is a must-have for oily skin, instantly de-slicking and reducing shine without stripping moisture. This foaming gel cleanser harnesses the power of Triple Barbados Cherry Complex for brightening, niacinamide to refine pores, and aloe to soothe and condition. Featuring a juicy Barbados cherry scent—one of Rihanna’s favorite ingredients—this formula cleanses deeply, leaving skin purified, hydrated and prepped for a flawless skincare or makeup routine.
DIBS
This will deliver a juicy, buildable wash of color with a comfortable, semi-spicy plump. Its indulgent, jam-like texture melts onto the lips, creating a soft, pillowy finish that’s both nourishing and hydrating. Infused with peptides, castor oil and hyaluronic acid, this lipstick conditions lips while offering a sheer-to-rich color payoff.
Hello Bubble
Talk about a hydration powerhouse that transforms tired, dry under-eyes with rich, luminous moisture. A unique blend of peptides and plant extracts helps to soothe, nourish and prevent moisture loss, leaving the delicate eye area refreshed. Even skeptics of eye cream will be convinced by its ability to revive and brighten fatigued skin.
Credo
Credo is making waves for 2025 by teaming up with Maine-based Atlantic Sea Farms to create an exclusive fermented kelp formula—because fermented beauty is the next big thing! As the top U.S. producer of CPG kelp (growing a whopping 1.4 million pounds in 2024), Atlantic Sea Farms is leading the charge in this skin-loving, sea-powered trend.
Jean Paul Gaultier
Jean Paul Gaultier invites you into a once-serene garden that erupts into a psychedelic jungle, full of seductive tension and hypnotic beauty. La Belle casts a dizzying spell with notes of sultry osmanthus, succulent apricot and warm vanilla, creating an intoxicating floral trail. In response, Le Beau unveils a deep, mysterious blend of zesty kumquat, tart lemon and sensual tonka bean, wrapped in cashmeran and violet leaf for a provocative, alluring scent.
Mary Kay
Mary Kay’s newest mascara is a lightweight, long-wearing formula that maximizes lash length with every coat. A single swipe boosts lashes by 43%, while three coats create the illusion of 75% longer lashes without clumping or weighing them down. Infused with cellulose fibers, vitamin B5 and vitamin E, this mascara elongates and nourishes lashes, ensuring 12-hour wear with no smudging or flaking.
Guerlain
Guerlain’s Abeille Royale Youth Watery Oil Serum is now available, backed by 15 years of research and nine patents. Formulated with three exclusive Black Bee honeys, this next-generation serum promotes deep skin repair, improving hydration by 124% and reducing wrinkles by 25% within an hour. After one month, 99% of users report firmer, more radiant skin, making this a game-changer for all skin types, including sensitive.
Victoria Beckham Beauty
Victoria Beckham Beauty debuts Eye Wardrobe, an elevated take on the classic Smoky Eye Brick with advanced performance and a refillable design. Featuring talc-free, silky powders enriched with skin-conditioning emollients, each palette includes an all-over shade and three accent shades in matte, shimmer and metallic finishes. Available in five stunning colorways—Victoria, Olive, Night Flash, Navy Noir and Bordeaux—Eye Wardrobe blends seamlessly for long-lasting, versatile eye looks.
Billie Eilish Fragrances
Inspired by Billie Eilish’s creative process for her latest album HIT ME HARD AND SOFT, Your Turn is a fragrance that captures the essence of individuality and self-expression. Blending playful nostalgia with an edgy twist, this scent embodies the power of betting on oneself. Billie wanted this fragrance to celebrate confidence, personal growth and the endless possibilities that arise when you take a chance on yourself.
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