Gene Boykin Jr. doesn’t just talk money—he talks legacy. The founder of the Go-Getter Family and a self-made expert in asset protection and estate planning, Boykin isn’t here to flaunt wealth; he’s here to teach us how to keep it. His message is clear: Plan, protect and pass down a playbook—not problems.
His earliest memory of money? The humiliation of wearing Payless Pro Wings while everyone else had Nikes. That moment stuck with him—not just the shoes, but the sting of lack. Today, he’s flipped the script. When his daughter says something’s too expensive, he shuts it down quickly: “It ain’t too expensive for us.” Because the narrative changes when you understand money isn’t about showing off—it’s about showing up for your future.
“We’re great at getting to the bag,” he says about the Black community. “But we forget to play defense.” That’s where his real game comes in. It’s not about how much you make—but how well you protect what you have. Trusts, land, life insurance—he breaks it all down so anyone can understand. Because guess what? If you don’t have a will or a trust, the government already has a plan for your estate. And spoiler alert: it’s not in your family’s favor.
Boykin stays dropping gems. A land trust can cost less than a pair of designer kicks but save your family tens of thousands when you’re gone. Avoid probate court—dodge greedy creditors. Keep Grandma’s house in the family. Trusts aren’t just for the rich—they’re for the smart.
He’s especially loud about getting this information into the hands of Black women, the ones doing the most; carrying families; managing estates; making the tough calls. “When Black women get this knowledge,” he says, “they unlock a whole new level of generational wealth.”
And if you’re thinking estate planning is something you can do later, Boykin’s here to tell you that later is how families lose everything. From homes to savings, it all gets picked apart without a trust. And Medicare’s five-year lookback? That can snatch assets too—unless you plan ahead.
The Go-Getter Family is Boykin’s answer to all this. A movement. A mission. A masterclass in legacy. Whether you’re fresh out of college or planning retirement, he wants you in the room, learning how to secure your future on your terms.
Because at the end of the day, wealth isn’t just about what you earn—it’s about what you leave behind. Peace. Preparation. Power. That’s the legacy Gene Boykin Jr. is building—and he’s inviting us all to do the same.
