By now, you know the rhythm. Tyla doesn’t just make waves—she is the wave. Fresh off her genre-bending global takeover and just days before her Coachella debut, the South African siren adds another jewel to her crown: global ambassador for Pandora, the world’s largest jewelry brand.
Call it “Truth or Dare,” but the move feels inevitable. Tyla’s ascent has been all sparkle and soul—a blend of heritage, style and sound that defies category. And that’s precisely the energy she’s bringing to her partnership with Pandora. The campaign, aptly titled “Pandora Styled by Tyla”, showcases a handpicked curation of pieces that tell her story—one charm, one beat, one bracelet at a time.
And because no Tyla era is complete without personal flair, the collection leans into the sentimental. The Cherry Blossom Charm nods to her breakout “Water” video, an Internet-shifting visual that flowed across timelines like gospel. Then there’s the Mini Shark Tooth Charm, a quiet flex for her roots, her rhythm, her “On and On” devotion to authenticity.
“Partnering with Pandora is such an exciting thing to do,” Tyla shared. “It reminds me so much of home—my mom used to make jewelry, and our house was always filled with beads. Whenever she wanted some peace, she’d hand us a container of beads and say, ‘Go make something.’ That’s how I first found my own creativity.”
And now she’s inviting her fanbase—the loyal Tygers—to join in. Because what’s a movement without matching friendship bracelets? Consider it an invitation to wear your “Butterflies” on your sleeve.
For Pandora, this collab isn’t just about star power—it’s about storytelling. It’s about turning memories into metal, turning moments into meaning. And with Tyla steering the aesthetic, expect a celebration of personal expression that’s as stylish as it is soulful.
Tyla’s Pandora collection is now live at Pandora.net/Tyla. The jewelry tells her story—but it just might help you tell yours, too.
