Shaboozey is on a winning streak, and the world is watching. Fresh off a GRAMMY performance that had the industry talking, he partnered with Skittles as the face of their ad that premiered during the biggest cultural event of the year—the Super Bowl. But for him, this moment isn’t just about the accolades; it’s about alignment.
“Man, it’s been surreal,” he reflected. “When you dream about these moments as a kid, you don’t always think about what it’s gonna feel like when you actually get there. But being on those stages, sharing my art with the world—it’s a blessing. I feel like everything I’ve worked for is starting to align, and I’m just trying to stay present and enjoy the ride.”
Performing at the GRAMMYs is a career-defining milestone. The history, the gravity, the legends who’ve stood in that space before—it’s enough to rattle even the most seasoned artist. But for Shaboozey, the key was preparation. “It was crazy. You step out there, and the weight of it all kinda hits you. But once the music starts, it’s just me and the moment. I prepared by locking in, rehearsing like crazy, making sure my energy was right. You gotta step into a space like that with confidence, knowing you belong.”
That same energy carried over to the Super Bowl—a convergence of entertainment, culture and competition unlike anything else. “The energy is electric,” he said. “It’s like the whole world is tuned in, and you can feel that excitement everywhere. Backstage, it’s a mix of intense focus and straight-up celebration. Everyone is bringing their A-game, from the artists to the athletes to the production teams making it all happen. Being part of that was special—I’m a big sports fan, so to be in that space, blending music with that level of competition, felt right.”
That intersection of music and sports is nothing new, but Shaboozey is carving out his own lane within it. “I feel like my music is for everybody, but especially for those who push boundaries—whether that’s athletes, artists or just people out here chasing their dreams. There’s a rhythm to sports just like there’s a rhythm to music, and both tell stories of struggle, triumph, and passion. That’s where I fit in—I’m telling my story, and it resonates with people grinding for something bigger than themselves.”
Part of what makes his presence so dynamic is his attention to detail—especially when it comes to aesthetics. His stage presence, his visuals, his style—none of it is accidental. “It’s all intentional. The way I present myself on stage is an extension of the music—it’s storytelling. From the wardrobe to the lighting to the way I move, I want everything to feel cinematic, to draw people into my world. The fit gotta be right, the energy gotta be right, and the vibe has to match the music. I’m hands-on with all of that.”
That commitment to storytelling extends beyond music. His latest partnership with YSL Beauty for MYSLF Le Parfum is a natural progression—an extension of the same ethos that drives his art. “It just made sense. YSL Beauty represents timeless style, confidence and pushing culture forward—things I resonate with. MYSLF Le Parfum is about self-expression, being unapologetically you, and that aligns with how I move. It’s more than just a fragrance—it’s a statement.”
Fragrance, for Shaboozey, isn’t just about smelling good; it’s about identity, energy and presence. “I see scent as an extension of my energy. MYSLF Le Parfum has that bold yet smooth balance, kinda like my music. It’s got depth, but it’s fresh. I’m all about being authentic, staying true to myself, and this fragrance carries that same spirit.”
The MYSLF Le Parfum digital series mirrors the duality he brings to his own artistry—modern yet timeless, rooted in tradition but always pushing forward. “That balance is important to me. I respect the ones who came before me, the artists who paved the way, but I also want to bring something new to the table. Whether it’s my sound, my visuals or a collaboration like this, I always aim to merge classic influence with a fresh perspective. The best art, to me, is rooted in history but speaks to the future.”
For Shaboozey, personal style and grooming are more than aesthetics—they’re part of the artistry. “It’s huge. Scent is one of those things that people remember about you. When I step in a room, I want my presence to be felt before I even say a word. It’s part of the confidence, the energy I bring—whether I’m in the studio, performing or just moving through life.”
Partnering with YSL Beauty means stepping into a legacy of artists who’ve redefined culture. For Shaboozey, that’s not just an honor—it’s a responsibility. “I always want to represent being bold, being yourself and not being afraid to take risks. That’s what this partnership is about. I hope people see this and feel inspired to own who they are, to walk with confidence in their uniqueness. That’s the message—be unapologetically you.”
