Louis Vuitton is stepping into the beauty game in a major way with the launch of La Beauté Louis Vuitton, and they didn’t come to play—they called in the legendary Dame Pat McGrath, DBE as Creative Director, Cosmetics. Yes, that Pat McGrath, the Motha of makeup, the woman who has shaped the beauty industry for decades, is leading this charge. If that doesn’t scream “iconic,” what does?
Launching in Fall 2025, La Beauté Louis Vuitton is more than just another luxury makeup line—it’s a moment. For years, Louis Vuitton has been synonymous with craftsmanship and travel, and now, with McGrath at the helm, they’re extending that legacy into beauty in a way that feels inevitable.
Let’s be real: Dame Pat McGrath isn’t just a makeup artist; she’s a visionary, a cultural force and the most influential makeup artist of our time. Her resume is ridiculous—from setting the beauty direction for countless designer runways (including LV) to launching Pat McGrath Labs, one of the most successful beauty brands ever. She made history in 2021 as the first and only makeup artist to be knighted, proving that her impact is unmatched.
This move isn’t just about makeup—it’s about elevating beauty to an art form, something McGrath has done her entire career. She put Black beauty front and center when the industry barely wanted to acknowledge it. She’s been behind some of the most iconic beauty moments in fashion. And now, she’s bringing all that genius to LV, ensuring this isn’t just another celebrity-backed beauty line but a true luxury experience.
As she put it, “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.” Translation? This is about to shake up the entire industry.
With Louis Vuitton’s history of crafting bespoke vanity cases and luxury beauty accessories dating back to the 1920s, this expansion feels like a full-circle moment—except this time, Black excellence is leading the way. We don’t know exactly what products are dropping yet, but one thing’s for sure: La Beauté Louis Vuitton is about to redefine luxury beauty as we know it. Stay tuned.
