Ending February With New Beauty Launches From PATTERN, Pat McGrath Labs and More!

This week’s beauty drops are giving luxury, innovation and a whole lot of excitement! Murad is coming in strong for 2025 with two new facial oils—the Cellular Hydration Repair Oil Drops and Retinol Youth Renewal Oil Drops—designed to lock in moisture and keep your skin glowing all year long. Over at PATTERN Beauty, the Palo Santo scent we already love is now in a Hydration Shampoo and Curl Gel, bringing hydration and definition to your curls while keeping wash day a full-on vibe.

Fashion Fair is elevating the complexion game with Liquid Luxury, a luminous liquid foundation that delivers a flawless, natural glow in 12 inclusive shades—because skin should look like skin, just better. And for the beauty lovers who like a little thrill, Pat McGrath Labs x Candy Crush Saga just dropped the sweetest collab, packed with bold lipsticks, high-shine glosses and luxe nail polishes. But here’s the gag: three lucky shoppers will find a $10K diamond ring hidden in their order! Who said beauty couldn’t come with a little extra bling?

PATTERN BEAUTY

PATTERN Beauty has expanded its Palo Santo Ensemble with two new additions: Palo Santo Hydration Shampoo and Palo Santo Curl Gel. Infused with the brand’s signature Palo Santo scent, these products provide intense hydration, moisture and curl definition.

beauty launches
PATTERN Beauty
Palo Santo Hydration Shampoo

Price: $19


Shop at PATTERN Beauty

beauty launches
PATTERN Beauty
Palo Santo Curl Gel

Price: $28


Shop at PATTERN Beauty

Pat McGrath Labs and Candy Crush Saga

Pat McGrath Labs has teamed up with Candy Crush Saga for a playful, limited-edition beauty collection. The lineup blends the game’s vibrant energy with Pat’s legendary artistry, featuring lipsticks, glosses and nail polishes in candy-inspired packaging. As a special surprise, three lucky shoppers could uncover a $10,000 diamond ring in their order, making every purchase even more exciting!

beauty launches
Pat McGrath Labs
Candy Crush x Pat McGrath Labs Everything Kit

Price: $174


Shop at Pat McGrath Labs

Murad

Murad is starting 2025 with a major skincare launch! The brand is introducing two multitasking facial oils—Cellular Hydration Repair Oil Drops and Retinol Youth Renewal Oil Drops—designed to boost hydration and fight signs of aging. Inspired by Murad’s best-selling serums, these luxurious oils enhance any skincare routine.

beauty launches
Murad
Cellular Hydration Repair Face Oil Drops

Price: $65


Shop at Ulta

beauty launches
Murad
Retinol Youth Renewal Face Oil Drops

Price: $72


Shop at Ulta

Fashion Fair

Fashion Fair’s new Liquid Luxury foundation is here to give you that flawless, lit-from-within glow. This oil-free, buildable formula provides medium coverage that smooths texture, evens tone and conceals imperfections—without the cake. Available in 12 inclusive shades, it’s designed to enhance and celebrate every skin tone effortlessly.

beauty launches
Fashion Fair
Liquid Foundation

Price: $42


Shop at Fashion Fair

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