Beyoncé’s hair care brand, Cécred, is making power moves. The 30-time award-winning brand is officially expanding into retail, securing a major partnership with Ulta Beauty—the nation’s largest beauty retailer. Starting April 6, 2025, Cécred will hit the shelves of more than 1,400 Ulta Beauty stores nationwide and online, marking the biggest exclusive hair launch in Ulta’s history.
The timing is no coincidence—this retail expansion comes right as Cécred celebrates its one-year anniversary. Since its disruptive debut in February 2024, the brand has been redefining the hair care game with science-backed formulas designed for all textures and types. Now, with Ulta’s full-service salons and massive reach, Cécred is about to take professional-quality Black hair care to the next level. Shoppers will soon have access to the entire Foundation Collection, including fan-favorite Hydrating Shampoo and Conditioner, the Fermented Rice & Rose Protein Ritual, and the brand’s newest innovation, Restoring Hair & Edge Drops.
Ulta is rolling out the red carpet for this exclusive partnership, going beyond the shelves with custom in-store fixtures, eye-catching displays, and salon takeovers that immerse shoppers in the Cécred experience. Expect to see life-size, shoppable installations of the brand’s sleek, patent-pending bottles, ensuring Cécred’s presence is unmissable.
With this move, Cécred isn’t just expanding—it’s solidifying its spot as a powerhouse in the beauty industry, bringing luxury, science, and texture-inclusive care to an even wider audience. Come April, Ulta Beauty is Cécred territory—get ready to stock up.
