2025 the Beauty Industry Came Out the Gate Swining With Launches From Fenty Beauty, Chanel and More!

As we step into the new year, it’s all about hitting refresh and keeping that melanin poppin’ even in the winter chill. These beauty launches are coming through like your favorite playlist—hydrating, glowing and giving life! From setting sprays that lock in your beat for 12 hours to creamy moisturizers and luxe oils that fight off dry, ashy skin, these launches are here to rescue your routine. Plus, with innovations like ceramide-packed eye creams and peptide patches that smooth out fine lines, your skincare is leveling all the way up. Whether it’s a serum targeting dark spots or a dreamy lip oil for juicy, soft lips, these products are the ultimate glow-getters for keeping your skin hydrated, radiant and ready to slay the season.

Fenty Beauty

This high-performance setting spray provides 12-hour wear while being alcohol, oil, and fragrance-free. It features InvisiFlex Defense Shield technology to protect skin from pollution and environmental stress while keeping makeup intact.

beauty launches
Fenty Beauty
You Mist Makeup-Extending Setting Spray

Price: $32


Shop at Sephora

Fresh

Clinically proven to fade dark spots and refine skin texture, this nightly treatment is powered by rainbow algae extract. The formula, infused with Super Lotus and exfoliating acids, absorbs quickly and carries a comforting peach scent.

beauty launches
Fresh
Lotus Youth Preserve Refining Dream Toner

Price: $42


Shop at Fresh

Mac Cosmetics

MAC’s nuanced neutrals collection offers over 20 lip shades, including beloved classics like Fleshpot and Peachstock alongside new hues like Cool Teddy and Alone Time. Completing the lineup is Cool Spice Lip Pencil, a 90s-inspired complement to the iconic Spice shade.

beauty launches
Mac Cosmetics
M·A·Cximal Silky Matte Lipstick

Price: $25


Shop at Mac Cosmetics

beauty launches
Mac Cosmetics
Lip Pencil

Price: $25


Shop at Mac Cosmetics

Aerin

AERIN introduces Tuberose Gardenia to its fragrance collection on January 1, 2025. This scent celebrates the timeless elegance of tuberose and gardenia in a luxurious, blooming bouquet.

beauty launches
Aerin
Tuberose Gardenia

Price: $150


Shop at Aerin

Summer Fridays

Dream Lip Oil debuts in four new shades, offering sheer-to-semi-sheer color with intense hydration. Its silky, non-sticky formula is packed with nine vegan oils to leave lips soft and smooth.

beauty launches
Summer Fridays
Dream Lip Oil for Moisturizing Sheer Coverage

Price: $26


Shop at Sephora

Skylar

Skylar takes a bold step forward in 2025 with the launch of Nude Skin. This new direction reflects the brand’s commitment to elevated, clean fragrance innovation.

beauty launches
Skylar
Nude Skin

Price: $90


Shop at Skylar

Estée Lauder

This luxurious eye cream, enriched with Black Diamond Truffle Extract, targets three key eye zones for visible age reversal in just 14 days. Estée Lauder’s exclusive SIRTIVITY-LP™ powers this transformative formula.

beauty launches
Estée Lauder
Re-Nutriv Ultimate Diamond Age Reversal Eye Creme

Price: $210


Shop at Estee Lauder

Clinique

Clinique’s Even Better Clinical Dark Spot Clearing Serum represents a decade of dermatologist-led innovation. It effectively addresses hyperpigmentation and uneven skin tone for remarkable results.

beauty launches
Clinique
Even Better Clinical Dark Spot Clearing Serum with Vitamin C

Price: $79


Shop at Macy’s

Ilia

Barrier Build treatment cream reinforces the skin barrier, reduces redness, and soothes irritation. Dermatologist-tested and fragrance-free, it delivers lasting hydration without heaviness, making it safe for sensitive skin.

beauty launches
Ilia
Barrier Build Skin Protectant Cream

Price: $64


Shop at Ilia

Merit

Merit introduces a cream tint that melts into the skin, providing all-day, lit-from-within color. The lightweight formula ensures a natural, seamless flush.

beauty launches
Merit
Flush Balm

Price: $30


Shop at Merit

Sol de Janeiro

This luxurious oil enhances elasticity, deeply hydrates, and nourishes for smoother, more supple skin. It also helps prevent moisture loss and reduces the appearance of sagging.

beauty launches
Sol de Janeiro
Beija Flor Elasti-Body Oil

Price: $52


Shop at Sol de Janeiro

OLEHENRIKSEN

Designed as an overnight moisturizer and leave-on mask, Après Skin Rich Rescue Crème provides intense hydration for stressed skin. Part of the Strength Collection, it supports a strong skin barrier with ceramides and electrolytes.

beauty launches
OLEHENRIKSEN
Après Skin Multi-Use Rescue Crème Overnight Moisturizer + Mask

Price: $48


Shop at OLEHENRIKSEN

Purpose Eau de Parfum

Purpose 50 Extrait reimagines the original Purpose Eau de Parfum with a richer 50% concentration. Enhanced with sandalwood and vanillin, it creates a creamy, earthy, and intimate scent experience.

beauty launches
Amouage
Purpose 50

Price: $520


Shop at Amouage

Refy

This innovative 2-in-1 powerhouse removes makeup, SPF, and impurities while deeply hydrating in just 30 seconds. It leaves the skin fresh, balanced, and glowing in one effortless step.

beauty launches
Refy
Face Sculpt Lifting and Hydrating Moisturizer

Price: $50


Shop at Sephora

The Ordinary

This age-support serum features a 15% growth factor solution to repair visible skin damage. It helps regenerate the look of aging skin for a more youthful appearance.

beauty launches
The Ordinary
GF 15% Solution

Price: $16


Shop at The Ordinary

Phlur

Golden Rule embodies modern femininity with bold Mandarin and Pink Pepper blending into velvety Coconut Milk and Vanilla Cream. Magnetic Jasmine and Orange Flower create a warm, addictive floral scent with a modern twist.

beauty launches
Phlur
Golden Rule

Price: $99


Shop at Phlur

Chanel

This powerful serum targets five signs of aging, visibly reducing pores and wrinkles while improving elasticity and radiance. After one month, the complexion appears smoother, firmer, and more luminous. Chanel’s limited-edition ROUGE ALLURE VELVET LES PERLES set includes two shades in a pearl-inspired pouch with a built-in mirror. The lightly pigmented formula delivers buildable color in the iconic click case.

beauty launches
Chanel
N°1 DE CHANEL Revitalizing Serum

Price: $125


Shop at Ulta

beauty launches
Chanel Beauty
Rouge Allure Velvet Les Perles Luminous Matte Lip Colour Set

Price: $120


Shop at Chanel Beauty

Peter Thomas Roth

These peptide-infused patches target expression lines with a potent solution for a needle-free lift. Clinically proven to improve fine lines, they deliver smoother, firmer, and more refreshed under-eye skin.

beauty launches
Peter Thomas Roth
Peptide Skinjection Hydra-Gel Patches

Price: $65


Shop at Sephora

beauty launches
Peter Thomas Roth
Peptide Skinjection Fill + Fix Under-Eye Cream

Price: $45


Shop at Peter Thomas Roth

Mother Science

Mother Science Molecular Genesis Barrier Repair Moisturizer repairs the skin barrier for hydration, radiance, and anti-aging benefits. It promotes smooth, youthful skin with visible long-term results.

beauty launches
Mother Science
Molecular Genesis Barrier Repair Moisturizer

Price: $68


Shop at Mother Science

Dr. Jart+

Ceramidin Eye Cream is refreshed with a richer ceramide complex to lock in moisture and strengthen the skin barrier. It minimizes puffiness, fine lines, and wrinkles while improving concealer wear.

beauty launches
Dr. Jart+
Ceramidin Skin Barrier Moisturizing Eye Cream 

Price: $42


Shop at Sephora

Makeup By Mario

This non-sticky gloss provides glass-like shine with nourishing pomegranate extract and jojoba oil. The custom applicator ensures precise, hydrating application with every swipe.

beauty launches
Makeup By Mario
SuperShine Lip Gloss

Price: $26


Shop at Makeup By Mario

Covergirl

This air-whipped lash formula, infused with vegan collagen and amino acids, delivers a lash lift in a single swipe. The Cloudflex brush separates, lengthens, and provides 24-hour clump-free wear.

beauty launches
Covergirl
Lash Blast Supercloud Mascara

Price: $13


Shop at Target

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