In a pivotal moment for his burgeoning career, Afro-R&B singer Odeal has joined the esteemed roster of Love Renaissance (LVRN), the Atlanta-based label known for its genre-defining artists and dedication to musical excellence. Alongside this announcement, Odeal unveiled his seven-track EP, OVMBR: Lustropolis, a sultry exploration of lust, love and heartbreak.
For Odeal, LVRN represents a perfect match for his evolving sound and global ambitions. “I wanted a team that fully understands R&B and Afrobeats,” Odeal explained. “A team that puts pride aside and works on the bigger picture to get the job done. And LVRN is just that.”
The label, home to stars like Summer Walker, 6LACK and DVSN, has built its reputation by nurturing boundary-pushing artists. Tunde Balogun, LVRN’s CEO, expressed excitement over Odeal’s signing: “We are thrilled to welcome Odeal to our diverse roster. His ability to not only blend genres but also cultural influences is really exciting and makes him a standout talent. We are happy to welcome him to the family.”
Odeal’s arrival at LVRN comes at a time of mounting momentum. His viral hit “Soh-Soh” not only captivated the Afrobeats community but also propelled him onto international stages, with sold-out tours across North America and Europe. Reflecting on the song’s success, Odeal said, “Soh-Soh was an incredible moment that pushed me globally, but it all originated with the Nigerian TikTok audience. I’m proud and grateful the Afrobeats community embraced it.”
Odeal’s new EP, OVMBR: Lustropolis, further cements his place as a unique voice in the Afro-R&B landscape. The project features the poignant track “You’re Stuck” with labelmate Summer Walker, a collaboration born from a shared vulnerability in songwriting. “When Summer heard ‘You’re Stuck,’ she loved it, and I loved her verse too,” Odeal shared. “It was definitely a good moment for us—and for R&B.”
Beyond the music, Odeal’s signing to LVRN signifies a new chapter for the London-born artist. “I’ve felt a lot of love and passion poured into my music since joining the LVRN team,” he noted. “Their investment and drive to elevate my work have been unmatched.”
As OVMBR: Lustropolis captures the seductive highs and lows of toxic relationships, Odeal’s journey reflects a similar duality: a blending of Afrobeat roots and R&B sophistication, marked by both introspection and celebration. With LVRN’s support and a growing global fanbase, Odeal is poised to redefine the boundaries of Afro-R&B.
