Kendrick Lamar set social media on fire this NFL Sunday with a cryptic, yet powerful announcement video on Instagram. Confirming his return to the biggest stage in entertainment, Lamar will headline the Apple Music Super Bowl LIX Halftime Show at the Caesars Superdome in New Orleans on February 9, 2025. This marks his second appearance at the Super Bowl following his unforgettable contribution to the 2022 halftime show alongside Dr. Dre, Mary J. Blige, Snoop Dogg, Eminem, and 50 Cent.
The announcement arrives on the heels of Lamar’s dominant musical year, where he reasserted himself as one of the world’s most impactful artists. His recent victory in a publicized musical showdown with Drake not only elevated his status but birthed one of the year’s defining tracks, “Not Like Us.” With 17 Grammys and a historic Pulitzer Prize win under his belt, the Compton-born lyricist has continuously reshaped the boundaries of rap since the release of his 2012 major-label debut, Good Kid, m.A.A.d City.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” Lamar stated, confidently signaling his intent to make history once again.
Shawn “JAY-Z” Carter echoed Lamar’s cultural significance: “Kendrick Lamar is truly a once-in-a-generation artist… His impact will be felt for years to come.”
The halftime performance will showcase Lamar’s unparalleled artistry, crafted under the creative direction of his pgLang imprint. Produced by DPS in collaboration with Roc Nation and Jesse Collins, it promises to push boundaries both musically and visually. Apple Music’s partnership with the NFL and Roc Nation has consistently delivered iconic moments on the Super Bowl stage, with recent performances from Rihanna and Usher.
Kendrick Lamar’s latest announcement follows the massive success of his 2022-2024 Big Steppers tour and accompanying film, which grossed over $110 million across 78 shows. But if that wasn’t enough to solidify his dominance, Lamar’s sold-out **Pop Out: Ken & Friends** concert at Inglewood’s Crypto.com Arena broke streaming records on Amazon Prime Video. Held on Juneteenth, the show was more than just a victory lap after his rap feud with Drake—it was a defining moment of West Coast unity. Bringing together rival gangs, fans, and fellow artists, the night celebrated music’s power to bridge divides. DJ Hed and Mustard set the stage with an all-star lineup featuring Roddy Ricch, Blxst, Tyler, the Creator and YG, while also paying homage to the late Nipsey Hussle. What could have easily been a detached, high-profile spectacle became an inclusive and communal experience. Even LA Clippers star James Harden and Rick Ross were seen vibing to Steve Lacy’s set, reminding everyone that Kendrick’s influence goes far beyond music—fostering genuine connections through his artistry.
As Oliver Schusser, Apple’s VP of Apple Music, expressed, “Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide.” With features like Spatial Audio and exclusive behind-the-scenes content, this year’s halftime show will offer an immersive experience for viewers.
